Elena Groothuizen, Emerging Trend Specialist, Innova Market Insights

Elena Groothuizen is an analyst with Innova Market Insights. She is widely respected in the fields of food and beverage innovation. An honours graduate in economics, she works with clients around the world to discover trends and insights in food and beverage innovation. She is a regular speaker at technical seminars and marketing events across Europe. Product launch analysis is a favourite research topic for her.