James May, President and CEO, SweetLeaf Sweetener

James A. May is the founder, President and CEO of Wisdom Natural Brands TM, producer of SweetLeaf R brand products and Wisdom of the AncientR hebal teas. Jim introduced Stevia leaf products and Stevia extracts to the US market in 1982, making him the first person to bring Stevia to America and helping him the title ‘the grand gothfather of Stevia’.
In 2008, Jim May became the first to be able to announce a GRAS (Generally Regarded As Safe) status for a Stevia product. In May 2010, Jim was presented the Lifetime Achievement Award  by SteviaWorld International for his nearly thirty years of championing Stevia. From the very beginning, Jim could foresee being part of a great food revolution when he began selling products that are 100% natural, Jim has become one of the pioneers in the movement embracing healthier food currently sweeping America.